I don't always agree with Coyne, but on this topic, he's got it right.
"You’re looking for a suitable trophy for your major-league sporting event? Ask yourself these questions. Can you remember its name? (I don’t even know what they give the NBA winners.) Can you drink champagne out of it? Does it have engraved upon it the names of every team and every player to ever win it?"
The rest is equally pithy - enjoy!