Intra sex competition leads to breast and penis augmentation

You remember how Feminists attacked the rise in breast augmentation surgery as being the result of male expectations of beauty eroding the female sense of self worth?

Hogwash (as I expected).

By the same token though, this article also demolishes the notion that men who get penile implants, or who pursue enlargement techniques, etc. are doing so to please their partners.

The fact is both are the results of intra-sex competition and not the result of opposite sex pressures.

To wit; the woman who wants bigger breasts isn't getting them because she is hoping to please a man with her newly inflated yahoobies, no - she is getting the implants to improve her position amongst other women! Men, following this logic, get their penile implants and enlargement surgery less because they feel inadequate to women, and more because they are concerned that their position in the hierarchy of other men will be reduced if they are percieved as having a small Johnson.

In short, sexual improvement surgery is not for the opposite sex's benefit (or to be blamed on pressures from the opposite sex), it is at its essence about achieving higher status amongst ones own sex.